Concept
To define Domenica Albuja’s brand identity, I focused on her culturally sensitive therapy approach and the need for a warm, supportive, and professional image. Through discussions, I identified key values—healing, empowerment, and trust—and translated them into moodboards that reflected her vision. The goal was to create a brand that felt inviting yet credible, ensuring clients felt safe and understood while reinforcing her expertise
Brand Essence
The logo and style had to balance professionalism with warmth. I explored name options that reflected growth and well-being, then developed a calm, modern logo using soft, grounding colors and welcoming typography. The final design embodies self-discovery and resilience, aligning with Domenica’s therapeutic approach while maintaining a professional, approachable aesthetic
Digital Pressence
For her website and social media, I ensured a consistent, user-friendly brand presence. The website was structured for easy navigation with a cohesive visual identity. I created social media templates, typography, and messaging guidelines to maintain brand consistency. The goal was to make content creation seamless and impactful, allowing Domenica to engage her audience while staying true to her brand.
